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Pokemon Go could crash and burn this way

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MessagePosté le: Mer 22 Nov - 13:31 (2017)    Sujet du message: Pokemon Go could crash and burn this way Répondre en citant

I first encounter the problem after spotting and catching Bulbasaur a block away from my office. Instead of a screen confirming the digital monster is mine, I get a white Poke ball-like icon in the spines and spins and spins.

Later that day, I meet two men taking turns posing for photos next to a Pokemon, which is superimposed on their phone's screen, layered on top of the real-world background. I ask if they've had problems actually catching the creature, and they nod.

It's the latest mobile equivalent of the Mac "spinning wheel of death" or the Windows hourglass. This one's inside Pokemon Go.

Pokemon Go, released last week, is already a cultural phenomenon. It has been more than Tinder and is closing in on Twitter. Its success added $ 7.5 trillion to previously irrelevant Nintendo's market value in just two days. Heck, even the decades-old Pokemon theme now dominates Spotify.

The concept behind the game, which turns people into Pokemon trainers using their phones to hunt for digital creatures in the real world, is certainly strong.

But the undercurrent to all it's success is that execution is weak.

Server issues have kept folks staring at that spinning ball, and the game continually crashes. Nintendo and Niantic developer have struggled to keep up with demand.

So take this as a warning to Nintendo and Niantic. These kinds of early hiccups are for the longevity of Pokemon Go. The game benefits from a wave of curiosity, nostalgia and a genuinely unique mobile experience. But these problems, that you could easily, could quickly sour gamers.

And this is not like Nintendo 's traditional console business, where gamers plunk down money for a physical system and game. Pokemon Go is free to download, and gamers have little investment or reason to stick around.

Just ask Rovio, the company behind the Angry Birds games. The once-a-killer app for the iPhone is a bit of a game. The App Store is fast paced with high-flying apps that falter. Ingress, the augmented reality mobile game from Niantic that Pokemon was based on, was a flash in the pan. People, after all, have short attention spans, and the next hot app is always around the corner. Just like Pokemon Go, that will be free.

"It's been a long time ago, but it's a time-intensive pursuit," said Jan Dawson, an analyst at Jackdaw Research. "It's hard to imagine that being sustainable, especially we get past the summer and people's lives get busier again."


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MessagePosté le: Mer 22 Nov - 13:31 (2017)    Sujet du message: Publicité

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